I would think that Nelson's self promotion was very necessary, and fully justified, as relying on a commander-in-chief to provide the public recognition due was very risky indeed. Examples were the controversy after Howe's dispatches after the Glorious First of June, Hood's failure to give Nelson due recognition after Corsica, and Jervis, who did not name any captains other than his own flag captain in his public account of the Battle of Cape St Vincent (although he did privately). Wisely, on that occasion Nelson did not wait to see what recognition he would receive in Jervis's public account.
I think it worked on two levels, directly winning public acclaim via the newspapers, but also demonstrating to those such as Hood, that he was deserving of their interest. As previous posts have said, 'interest' was everything, but there was interest and patronage that could be earned within the service, as well as interest that was inherited or 'traded'. But it is certainly astonishing how fast the son or brother of an earl could gain promotion.
I am sure Nelson’s public self promotion and private lobbying was also effective in winning loyalty from his men. By taking an interest in, and publicly crediting his subordinates and being seen to press for their public recognition and promotion, he would gain the loyalty of the right sort of follower.
But his self promotion quite understandably did not consist of even-handed and objective accounts. While he was careful to give credit to subordinates, he tended to exaggerate his own part in the action, and did not always give credit to fellow captains and commanders where it was due. In his account of Calvi, despite a good working relationship, Nelson barely mentioned General Stuart (who similarly failed to give Nelson due credit), and after St Vincent, Nelson implied that the Captain, Culloden and Excellent were unsupported for an hour, which was simply not true. Sugden goes so far as to say that Nelson libelled the Blenheim in one letter. I think this must be a letter to his brother in which he said
Quote:
... I will partake of nothing but what shall include Collingwood and Troubridge. We are the only three Ships who made great exertions on that glorious day: the others did their duty, and some not exactly to my satisfaction....
In fact the Blenheim joined the action a few minutes after the Culloden, and suffered heavier casualties than either the Culloden or the Excellent. Nelson also failed to mention that the Prince George had engaged the San Josef before he boarded her, prompting a furious row with Rear-Admiral William Parker who then made his own exaggerated claims. I imagine this contributed to the bad feeling that Kester referred to in the fleet the following year when Nelson was detached for the Mediterranean. I think it would be wrong to view this as an entirely harmless PR exercise.
Whether or not his self promotion increased his public acclaim, Nelson's subsequent pre-eminence and public acclaim did result in his own versions of events being related in his biographies, finding their way into history books, and I think, becoming the widely accepted versions. But that is more the fault of the historians than of Nelson. It is only perhaps in fairly recent times that naval historians have gone back and done the careful analysis needed for a more objective view. I don't think that Nelson's achievements are seen to be any the less as a result, rather that his exaggerations seem unnecessary and a little distasteful in the light of his achievements. But the more objective view does allow us to appreciate better the contributions and achievements of others.